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Health IT

Can charitable incentives boost social media marketing? AstraZeneca tests that theory with breast cancer website

Social media has become an important tool for pharmaceutical companies to raise brand awareness and assess the public’s appetite for its products. Some groups are also studying the effect of financial and charitable incentives to influence behavior. Now AstraZeneca (NYSE: AZN) has combined these in one website promoting national breast cancer awareness month. AstraZeneca division […]

Pharma

iBio’s technology that tricks plants into producing human protein at the center of collaboration agreement

Biotechnology company iBio (NYSE MKT: IBIO) with a plant-based platform to develop vaccines and therapeutics has formalized a collaboration agreement with a Texas-based life science company. A previous iteration of that company used iBio’s plant technology for a DARPA-backed large-scale production facility to develop vaccines and therapeutics using tobacco plants as part of “the GreenVax” […]